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Should I Play Or Should I Go?
Shurtleff Says Video Game Rating help Parents Decide
Attorney General Mark Shurtleff and Entertainment Software Rating Board (ESRB) President Patricia E. Vance launched a new public service announcement (PSA) campaign today to encourage parents to use video game ratings to decide whether a game is appropriate for their children and family. The television and radio ads will begin running in Utah in the coming weeks.
"As a father, I know about the tough decisions parents face over what video games they will allow into their homes. It's important for parents to look closely at the ESRB ratings before letting their kids play any game," says Shurtleff. "As a fan of video games myself, I'm proud to be helping educate Utah's parents about this important tool."
The ESRB video game ratings employ a two-part system. Rating symbols on the front of the game package provide an age recommendation, such as EC (Early Childhood 3+), E (Everyone 6+), E10+ (Everyone 10 and up), T (Teen 13+) and M (Mature 17+). The back of the package has content descriptions next to the rating that explain what may have triggered the rating or may be of interest or concern to parents. Read more at attorneygeneral.utah.gov
Rights are clearly defined
Rights' are the expressed, granted permission by the owner of a particular work to an intended buyer, for the utilization of their property in the profitable redistribution of that material. The permission, if granted, may entail the right to employ the work in the designated medium in which it was intended for redistribution. Additionally, the Copyright Act protects the owner of a property from unauthorized use of their material.
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Definition:
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.
Usage Limitations
Definition:
Restrictions on the placement of a commercial (e.g., PSA use only).
Use Fees
Definition:
In paid broadcast advertising, the fees paid to performers used in television commercials or radio spots. The fee is based on the number of airplays and the number and size of media markets in which the advertisement will air. Use fees are paid in addition to holding fees.
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