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Today's Terms
Billboard
Definition:
A common name for outdoor signs located along streets and highways in either paper or vinyl.
Talent Agency
Definition:
Group engaged in the employment and payment of actors, voice performers, and musicians etc. used in advertising.
Audience Segmentation
Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
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