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Today's Terms
Kill Date
Definition:
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.
Audience Segmentation
Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Frequency
Definition:
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.
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